Try to cancel your newspaper subscription - you have to call in and jump through hoops.
I can do that online with a few clicks. (I do not subscribe to the NYT or WSJ). This is the same with most newspapers that are not the NYT or WSJ.
Try to cancel your cable or internet, you didn't realize the rate you got was a "promo" rate that required a two year contract?
I can do that with a simple call. My rate was not a promo that required a two year contract. I know this because they said so in big letters on the contract, which they're legally required to do in most states...
I guarantee that if apple used the approaches others use, subscription revenue would be a LOT higher.
TIL that if Apple didn't force trial periods to become auto-billed, revenue would somehow be higher. Instead of the more obvious result, which is that revenue is higher because people are being auto-billed after they forget to cancel. That is the business model of quite a few scams, and it's disappointing but not surprising that the Cooks-era Apple has embraced this business model.
I will (and have) pay more for an in-app Apple subscription just because of how easy it is to manage. I don’t think requiring a call is ever “simple”. Some people just prefer different things.
I can do that online with a few clicks. (I do not subscribe to the NYT or WSJ). This is the same with most newspapers that are not the NYT or WSJ.
Try to cancel your cable or internet, you didn't realize the rate you got was a "promo" rate that required a two year contract?
I can do that with a simple call. My rate was not a promo that required a two year contract. I know this because they said so in big letters on the contract, which they're legally required to do in most states...
I guarantee that if apple used the approaches others use, subscription revenue would be a LOT higher.
TIL that if Apple didn't force trial periods to become auto-billed, revenue would somehow be higher. Instead of the more obvious result, which is that revenue is higher because people are being auto-billed after they forget to cancel. That is the business model of quite a few scams, and it's disappointing but not surprising that the Cooks-era Apple has embraced this business model.