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As a vendor of thought leadership, it's 100% in my interest to treat as exogenous the likelihood that my framework / best practice / etc will be implemented as I intend it to under ideal circumstances.

As a consumer of thought leadership — a sensible and responsible one, that is — I'm compelled to treat such concerns as endogenous to the framework / best practice / etc, and predict outcomes accordingly.

"You're doing it wrong" doesn't explain anything. At best it's the start of a conversation, at worst it's intentionally used to elide the costs of whatever it is you're selling.






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