If India was serious about taking action it would have done something about the Chinese branded phone and Chinese infra project. All the largest phone brands in India are chinese. Same is true for Tv's. All unicorn startups in the country has considerable chinese interest. This ban carefully stays away from all apps, businesses and things that could really invite a response from China.
And it worked. As in the link above, Modi's followed have taken the bait. They are happy and all over social media celebrating this as a fitting reply for the soldiers life lost in the border.