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I don't disagree with you and it was proposed. However we didn't have A/B infrastructure in place then and on a project that may never make money it just wasn't a high enough priority to justify the spend.

Fair enough, sometimes you have to make a decision with what you have. A/B testing adds complexity and specially when doing contract/agency work you don’t have either the time nor the budget to pull it off. Been there myself.

Personally I would have considered to hack something on my own time just out of curiosity :D

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