The pricing of Facebook Ads isn't changing, so it's unclear if there's any impact.
Its nothing more than that imho, no one cared when it was hate speech or election interference or privacy or under moderation or kids. But suddenly, the same day accounting decided to cut the budget they had a moral epiphany? Pfft.
While I'm pleased to see Facebook losing resources, I've taken notice of those dropping their ads. These companies should be making a product and staying out of politics. Knowingly in the minority, I still seek other options for money that was previously given to them.
Microsoft took a clever stance. The stopped ads, but for 'technical reasons'. They get the publicity and a way to wiggle out when called on it.
So, a one time ping for an eternal f!ck you?
Doesn't seem to make strategic sense.
I just don't think many consumers will let these "paused" companies snuggle back up to FB without a say so. Well, I hope not ... a week is a long time in kicking FB's butt.
Their primary line of products have are having a net negative effect on peoples health.
It's happened before in various ways several times (with Facebook, Youtube, etc) and always dissipates eventually. Nobody wants the duopoly to turn into a Google monopoly. Meanwhile it's great for remaining advertisers who have less ad competition and Amazon's growing ad business.
While the accounting, marketing, legal, and executive folk from these companies and Facebook go to the same bars and social outings and pat each other on the back.
It would be safe to cut advertising especially only for a 30 day period.
I bet you could walk in a dealership, offer cash way under MSRP and drive off the lot right now. Nobody is spending any money and businesses are hurting and are willing to take miserable deals just to sell a car.
Also, hasn't manufacturing at least slowed if not stopped?
Also, all it means is that they're not spending any more money on FB ads. They're still represented on their Pages and accessible via FB.
Just halftime show during the game.
It gets even worse if you choose to look at this through the lens of: This lets them test the how effective FB ads are during a period of time they are already trying to save a buck AND they get to look "woke" while they do it.
Is this a pessimistic/cynical view? Absolutely but it's from a place of watching this play out over and over with no real change. Fool me a million times and all that...
Disagree a bit here. While it's not a huge gesture on the part of those participating in the boycott, it may have enough impact on FaceBook that they will change some of their policies. Facebook has already backpedalled a bit and tried to push through some policy changes as damage control, we'll see if there is any long term change.
Ultimately, money (and robbing them of eyes) is the only way to affect change at Facebook. This is costing Facebook a significant amount of money. Not huge amounts, but enough where the executives notice.
Yes. Activist "journalists" are trying to bully Facebook into censoring their political opponents, and the best way they know to do that is to set the narrative that Facebook in particular is “too toxic” for any brand. The brands themselves are choosing either to play into that for pricing leverage, or to tell the truth: that everything is too polarized for most advertising.
Twitter is trying cave right now to deflect the heat to Facebook, it seems, and I'm sure it looks to them like it's working, but it's only a matter of time before the window shifts and they're next.
Companies that don’t benefit much from social media advertising find convenient excuse to stop spending money on it
This equilibrium was remarkably resilient. But Covid is a hard punch. And it seems to have knocked that equilibrium out of alignment. Everyone has simultaneously lost the benefits of advertising. As a result, everyone can unilaterally disarm.
The impetus is important. But there are structural reasons for the current environment. Similarly, once the current environment subsides, if nothing is changed, the old regime is likely to reassert itself.
As Cory Doctorow has pointed out the problem is that there are oligopolies in the first place, not how they are implementing "correct thought rules".
Facebook, Twitter, Google should be broken up, they ought not to exist in their current media-distorting massiveness if we are serious about this problem.
Advertising now seems like a waste of money.
Why didn't this happen with [10 year old bulletin board] of yore? Maybe the stakes were lower? Maybe the population was more homogeneous? Maybe the arguments were happening outside of an online space? Was the political space different? Or all of the above?
Shameless Source: Wrote the book on this - https://www.amazon.com/Everything-learned-200-about-Marketin...
These advertisers will be back and the bulk of their revenue comes from SMBs who will never move their advertising dollars. People who have never had to run ads fail to understand just how superior Facebook's platform is for certain businesses/audiences.
So yea, fuck the companies doing these PR stunts and their opportunistic advertising.
Village of Oak Park - Census
Common Ground Oak Park (podcast by village board member)
Ultimate Ears Pro
Home Run Inn Pizza
Merrick Pet Care
South Loop Symphony Orchestra
HBO is wasting their money on me since I get it for free with my internet service. I'm guessing I got targeted by the two Oak Park ads because I spend most of my FB time in the local dads' group. The Merrick Pet Care one is a bit of near miss targeting—I'm "friends" with the veterinary hospital my brother owns but I don't have any pets right now and given my wife's attitude towards animal hair, I don't expect to in the future.
1. Fire the politically-motivated class of executives that sent the company on this ridiculous revenue trot in the first place
2. Kick all the politicians off the platform
There’s a very small addressable market of cash FB could ever capture from politics (compared to the addressable total market of the productive economy), and its tainted money. Just watch it go away, maybe you can watch some competitors throw themselves on the rocks with it.
News outlets don’t give up the stage and leave viewers without context or basic fact checking. Well, most of them. Facebook wants to be the Fox News of social media, not a platform for social engagement, which can’t happen when your business model is misinformation and manufactured right wing rage.
Is there going to be a boycott of Coca-Cola for their support of right-wing regimes in Colombia that murder, torture and rape the Indigenous?
What about a boycott of Ford for producing automobiles that are destroying our planet?
Don't worry, none of the above will happen because they do not increase the censorship capabilities of the state on the free internet.
Keep voting and emoting. We have only 10 years to irreversible climate change. Keep it up.