"But how exactly is Color going to make “wheelbarrows of
cash”... the company is still very early on, but it
eventually plans to offer businesses a self-serve platform
for running deals and ads
The high price tag mean they have several patents + trusting investors + solid plan, etc. It's similar to Facebook (Zuckerberg has patents of his own I believe).
Assuming they have a back-door API - this could be a freaking BOON for intelligence gathering arms that are seeking to know the surrounds of anti establishment types.
Further - wait until you apply spatial modeling capabilities (what was that MS tech demo called?) where you can start building 3d navigable models of spaces that all the data collected in that 100' radius allows.
Dont think the military is doing CRAZY things with optical intel:
"The system can also be used for general night vision; it can follow bats five miles away in darkness."
the military now has autonomous robotic helicopters that can
visually track bullets in flight.
Now they just need the general public to be a part of the larger sensor intel fabric.