Consent is only required if there are no other valid reasons for the tracking.
Tracking required to provide a service for the user don’t require consent f.ex. So you could still get personalized ads from Amazon as service provided for you without needing explicit consent for the tracking as such.
Similarly “non-tracking” analytics don’t require consent either. If you by non-tracking mean more or less anonymous.
You only need consent to for processing PII that you don’t have a a legitimate interest to process.
Tracking required to provide a service for the user don’t require consent f.ex. So you could still get personalized ads from Amazon as service provided for you without needing explicit consent for the tracking as such.
Similarly “non-tracking” analytics don’t require consent either. If you by non-tracking mean more or less anonymous.
You only need consent to for processing PII that you don’t have a a legitimate interest to process.