In my opinion, that's exactly what they are doing. They have adopted a paralllel computing model (multithreading) that is known to be a pain in the ass to program. So far, they have no plans to change the model. They either don't know how or they are stuck in a rut because they need to maintain compatibility with legacy systems. They are in a state of panic right now, spending money left and right trying to find a solution that does not exist for their chosen model. This is a great opportunity for some other company (or a startup) to come on the scene and make a killing.