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> Illumina has had such a stranglehold on the market - devices start at around 35k and go up into “this is a house now” territory.

You cannot effectively sell this kind of device under $25K--support costs simply eat your profit margin.

This is a constant across industries. You either have a $250 thneed (and you ignore your customers) or a $25K thneed (and you have shitty customer support) or a $250K thneed (and you have decent customer support).

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