In the context of the early Web, should we have prevented any company from making their own website? Enforced some standard for how your website UX should work in the name of security and usability? Obviously not, as that diversity has led to more, better choices over time, and in the end the better UXs usually win out anyway.
Perhaps in a similar way, as Weber and other grill brands continue to sell into the IoT space, competition will drive them to differentiate in UX on their apps in addition to their hardware. Albeit at a slower pace given that their hook is their hardware unlike a digital product where the website is also usually the first impression.
> Enforced some standard for how your website UX should work in the name of security and usability?
Well, html, so ya, again, ya we did. And we could again. A lot of the functionality of apps simply don't justify requiring you to run a program.