Could be interesting to see how scammers are doing that, and lead to some potentially interesting insights about black hat SEO, social media marketing, targeted ads, etc.
Because yeah, as you said, getting approved by an ad network is only part of the story, and not very much of it at that.
If you're lucky, you trigger something in Google's black box and they rank your site better than others at the same level, but you'll still only do long tail, and even on long tail, you'll compete with the original source of the article, which has a billion links pointing to its domain. Since you'll also need to go for quantity, you'll have a giant amount of pages as well, which will not help you even with niche rankings.
I doubt that the site would pull in 10 actual, human visitors per day on average with just scraped content.
its really not easy to get the ad revenue, scraped websites can't rank good and get enough visitors, of course one can make fraud clicks system, but if one can do this level, he may easily find more interesting things, but not peanut $$
In Turkish whatever, you search the first few pages of results is from the Turkish largest news outlets because the SEO’ed for everything and Google doesn’t care.
Do you want to learn how to renew your driver license? Good luck with that because your search results will bring you a wall of text articles that are almost the same for every search term.
“Lately people started to ask themselves how to renew their driver's license. But do they consider the risks of renewing drivers licenses? Experts agree that renewing the driver's license can be a complicated thing. Now strap on and get ready to learn how to renew your driver's license”
Think to have pages like that on CNN, BBC and others. They are the top result for so many searches.
Plagiarism of news, on the other hand, is more nuanced IMHO. There’s nothing stopping you to say “NBC reports that” anyway. As per the article, you can not use their assets but you can create or even generate articles about the news based on the news.
The ad business is dirty. I’m almost proud of blocking ads.
Google for “Aldi opening times Easter Sunday” and you’ll get articles from the lower quality newspaper websites.
No way Google isn't aware of this, there's a local Google office in Turkey, they have a large presence and full Turkish language support on most of the products.
Maybe it's simply part of the business model now. If a supermarket wants people to find their opening times, maybe they should buy an ad placement. There's no money in the high-quality organic search results I guess.
It's not that expensive to run a site and the right advertising partners (cough Taboola cough) pay nicely.
Scrape existing news sites, and use machine learning to paraphrase everything so Google doesn't detect plagiarism.
In this new dystopia, generating content for the machines to read could be a decent job for a human.
That means there’s significant incentive to create sites with not just with low-quality clickbait or A.I.-generated nonsense, but sites filled with outright plagiarized content."
Who is buying ads on these networks? There cannot possibly be any returns can there?
Not much proven so far.
Many site seem to translate to language X and back to English to clean the data.
Anyone using GANs yet?
How do you stop sites blocking your scraper?
There's money for the ad companies to allow you to plod along then steal your hard earned money because you are breaking the rules. Are they?