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Why Traditional Marketing Will Turn Your Startup into a Garbage Fire (builtin.com)
11 points by loumal 13 days ago | hide | past | web | favorite | 1 comment

>>> "messaging should quickly cover what the product is, what problem it solves, and why it solves that problem better than all the other existing solutions.

This is much easier to do by being reactive instead of proactive with the messaging. In other words, stop telling customers what you are, and start addressing who they are, what their problems are, and why those problems aren’t being solved. "

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