Seeing this video, I can't help but feel a bit sad for how far IBM slipped from its former days of glory :( And not only IBM, but also places like Xerox PARC and Bell Labs. We owe _so much_ of modern life to these places.
And yet, whatever "secret sauce" each had seems to have been lost (at least to them, I don't doubt there are other similar places today, although I don't know them).
Though I couldn't tell you where the current ones are.
Google and Microsoft are today's high profit equivalent, perhaps with or without the patent monopoly.