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As far as just the name, Etsy just released a 'follow me' type feature called 'Circles' a couple of months ago. http://www.etsy.com/storque/etsy-news/shop-together-circles-...

It's actually kind of confusing. Saying you 'circled' someone sounds odd, since it's not quite accurate. 'in your circle' vs 'in my circle' is kind of clunky compared to 'following me' or 'I follow'.

They don't offer anything related to groups of friends, though. It's a generic implementation of the usual 'following' set up.

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