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Search arbitrage based on geographic areas is pretty neat actually ...

Let's say you buy the keyword "mortgage" which is low value/high volume because it's broad and doesn't imply intent. You then geo-target your traffic to just people in California, and send that traffic to a page with "california mortgage" ads. Which of course are much higher value as they are more targeted and represent a smaller niche. Profit.

It's really quite brilliant. All done using Google's own tools.




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