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Where is the fraud? They bought legitimate keywords and sent the traffic to sites with more ads.

It's pretty much the business models of tens of thousands of web properties, just boiled down (no content) and refined (automated on a mass-scale) into something that makes them millions.

Hey man, if people are doing it, it does make it right. My definition of fraud is gaming the system as they did, and using it in a way that was not meant to be used to get $$. It happens in all industries and it can drive a company into the ground(close up shop)

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