The art on the cans is pretty cool.
I love that there was a Usenet mailing list for this:
(Not sure if Google Reader links are stable.)
They could call it "OK2" and admit in the marketing, "The original OK was not as okay as we'd hoped. This is okayer."
But of course now it's for millennials and the play is on the "ok boomer" concept ;)
You mean La Croix? :P
if you were standing at one end oF a long hallway and someone walks out of a room at the other end and whispers ‘orange’ toward you’
This is very pleasant to me. The dense/scifi level of flavoring in the more syrup forward soft drinks isnt interesting and refreshing its become oppressive and tiresome.
How many companies have signaled jumping the shark by renaming and rebranding, as if any product issue can be fixed with messaging? Comcast -> Xfinity. Radio Shack -> The Shack. Sci Fi channel -> SyFy...
As a consumer, I'm insulted when the vendor thinks I'm so shallow. As an employee of such a vendor, it's a sign of thrash and a warning signal to look at leadership.
This, and then they consciously aim their campaign at people that are easily insulted by obvious marketing... What could go wrong?
Yes. This is covered a bit in jwz's writeup "They Live and the secret history of the Mozilla logo".
His work was plastered all over major city centers (Berkley, New York, Seattle) in the 90s. 20 years later, it's a retro cultural icon.
Well, the marketing guys back then thought it could have been a hit backe then and I can see why. If you were around in the nineties, there were quite a few products geared to that cultural stream of the subvertising movement.
Things that fail, fail in a context of the times it was executed in.
It's especially worth trying a failed idea again if the context appears different.
Without NMH happening in the 90s we wouldn't have the wave of bands that were inspired by them and found success 10 years later.
The book is very detailed and a piece that I would not suggest anything I knew of. It was produced by a small team of professional brewers including a wine writer's producer.
These include a bottle and bottles
Jesus, the twisted logic of this current system that encourages excluding-enclosures (proprietary 'recipes') is so damaging to humans as well as to the planet.
It also reminded me of Pepsi Perfect, the fictional brand of Pepsi-Cola featured in Back To The Future II’s (now) alternate version of 2015: http://design.pepsico.com/pepsi-perfect.php?v=101#section2
Very strong melancholic feeling.
I'd love to think of it all as some kind of art project, but there are always undertones of manipulation and intentional disaffection.
Why buy good paint if you can also buy "OK" paint and pay less?
While I really like the art style and dark touch I think it was probably too niche or too off-putting for most people.
Just a couple of days ago, I discovered Clowes work in the movie 'Paul'. I thought the art work looked very much like that of Clowes' and paused the screen to observe it closely and noticed that it was signed 'Pussey'(after Dan Pussey, the timid cartoonist character in Clowes' universe), which confirmed it for me :) https://imgur.com/a/HbCLB5c
Clowes also drew one of Silicon Valley's promos https://pbs.twimg.com/media/C9V2XMLUIAA8oaC.jpg
① buying a can of this from a vending machine at MIT, when I visited while I was in high school
② occasionally calling 1-800-I-FEEL-OK, especially to test out a phone or something
Not sure how he monetized it, but he had some scheme going on, and paid for it by selling the bumper stickers. Probably he sold more to all the careless drivers who called and wanted one too, than actual shit eaters.
1. Is the sort of thing ever outsourced to, for example, India? Or wherever else is a common place for call centres if it’s no longer there.
2. Is anyone currently doing this with chat bots and speech synthesisers?
I don't know if there are call centers full of phone sex workers. You'd have the same background noise you get when calling any call center. And the workers would have to get paid when nothing was happening.
Here's a read on the topic:
>> 2. Is anyone currently doing this with chat bots and speech synthesisers?
Me: Hey Google, talk dirty to me.
Google: Manure. Dust. Crusty crumbs on the floor. <Poop emoji>
I can only report that Google does not talk dirty to me at this time.
I think there also were some musical coke machines, too.
(I was also visiting while in high school!)
When I worked at the CMU CS department, my office was right down the hall from the Internet Coke Machine, and you could "finger coke@cmua" to see how many sodas of what kind there were, and what their temperature was.
Nice side effect to it is while there are predetermined sets of conversions coming with IME, it also handles some arbitrary mapping for convenience, i.e. かお(face) → ( ´∀｀) or きょう(today) → 2020/04/08.
iOS Japanese keyboard gives me following for literally number 1: 1 １ ① 一 ⅰ Ⅰ 1K ⒈ ⑴
Blast from the past, not sure why it is on HN, I did a double take. Didn't know I was in a "Test Market". Ok Soda and ORBITZ were the only flash in the pan sodas I remember from that generation.
Also, just looking at the ingredients of OK Soda I expected it to taste like Coke and Mountain Dew mixed together.
Especially since it seems a fine example of design by committee. Test markets, reports. Gee I wonder why Gen X was cynical like that.
Oh and they even had a "manifesto" that was in some ironic way a "selfawarewolf".
That said a) as a gen xer we used to hear all the same things about gen x as we do now about millennials. Its largely time gated. b) gen x is a much more transitional generation, there weren’t as many defining moments and c) its a smaller cohort. Millennials were the largest birth cohort since the baby boom.
1. This article in The Baffler: https://thebaffler.com/salvos/id-like-to-force-the-world-to-...
2. 2/3 Coca-cola, 1/4 Orange Soda, 1/12 Dr. Pepper
This is consistent with my memory of the taste. I think I only had one or two cans in my life. The taste was adequate, but not truly compelling.
Ever try "thumbs up"?
First time I tried it I was like gross, what did they mix all the flavors?
But the distinct taste grew on you.
https://en.wikipedia.org/wiki/Mezzo_Mix Mix of Cola and Fanta, and I'd say it's more popular than just Fanta in Germany.
The Gen X generation seems to be characterized as generally depressed with a bored attitude of *its ok, i'll get over it". The primary theme there is some form of muted (apathetic) emotional resiliency, where mute suggests a primary characterization that is unintentionally not primarily communicated. These sort of characterizations suggest something that is not fragile, but not something that is socially exciting.
Millennial generation on the other hand appears to be characterized by maximum inclusion and interconnectedness, which are great... until people are cut off, which is characterized for its stark fragility.
Those are stereotypes and are prone to being wildly inaccurate with respect to any particular group or subculture, but still its interesting to compare those two demographics by solely looking at the representative media. During Gen X grunge, gangster rap, and country music were wildly popular. The really big deal in my area was Nine Inch Nails which was horribly depressing. Shows like Roseanne, Married with Children, and Beavis and Butthead were all the rage which mostly featured primary characters sitting on a couch complaining and getting over it. Also remember the Simpsons were far more depressing in their first few seasons during that period of time.
Media also reflects the stereotypes for the Millennial generation as well. The popular shows of the late 90s and early 2000s were things like Friends, Seinfeld, Sex and the City, Grey's Anatomy, and 30 Rock. These were all friends spending time with each other being happy, and aside from 30 Rock, none of those people ever seemed to go to work. Work is boring and depressing. The biggest things in music during the early years of the Millennial generation were most pop bands that graduated from boy bands or young attractive female pop singers. The theme was be beautiful, happy, and connected, but the moment you weren't connected the rest of it seemed to fall apart.
Comparing the two generations it seems Gen Xers are living an emotional coma enjoying all that numbs them to, while Millennials are living with bipolar disorder.
Marketing only works when the product works. Coke works because most peoples first experience is good, not only good, but in many cases magical (kids who've never had caffeine, especially combined in a tasty high sugar drink). Coke advertising just has to trigger memories of the happiness of that original taste association, and the marketing director looks like a genius.
Then he tries to make his own products, and the feathers on his gawdy wings start to smoke.
I love this! Is it a novel piece of copywriting, or a play/parody of something?
"The drink's slogan was 'Things are going to be OK.'"
The site's not trying to be an amazing Cupid. Just an OK one. ;)
Not too exciting. They also have chocolate and strawberry drinks :-)
More importantly rapid changes in technology caused corporations to lose control of media distribution for the first time. Widespread availability of personal computers / microchips caused media creation and distribution costs plummet in publishing, music, and film production/distribution. New insurgents like Fantagraphics, hip hop, college radio, indie rock, The Onion, The Stranger, Might, indie record labels and indie movies could route around large corporations to find an audience and build a business. Capital was still needed, but was orders of magnitude less than it had been for prior generations.
The resulting panic was deepest in the industries connected to entertainment, including those that depended on it for marketing. It seems absurd, but consumer brands convinced themselves that not only would Xers reject traditional media & advertising - they’d reject the previous generations products as well. There was sincere worry that millions of kids would stop drinking Coke & Miller Lite. Ad agencies helped fuel this panic as it brought with it an opportunity to pry large accounts away from incumbents.
This period didn’t last long, but it did birth a number of experiments like OK Cola, most of which were conceived as experiments and strategic contingency plans. For a brief and shining moment, there was some decent money and cultural cachet showered upon a bunch of smirking early 20s Xers whose only qualifications were helming a late night college radio program. It was wonderful to see Daniel Clowes, Charles Burns and other generation-defining artists get some well-earned money if not recognition.
That list has gotten smaller over time as Crystal Pepsi and Surge got mass rereleases, and New Coke got rereleased last summer.
Orbitz I believe said that they no longer have the machinery to make the balls but I have no source on that.
Come on Coke, rerelease OK Soda. Tie it in with OK Boomer for all I care.
French Firm Targets "Soda Generation" With Cola-Flavored Wine
> Who would've expected it, huh?
Every sane mind that operates with sound definitions.
Second, you are buying a bag of goods here.
> They've got the mindshare because they have spent a few billion in marketing
Is this so? I would doubt that. Also, as an aside, are you talking about America? Here in Europe it's different…
> so you have to carry what the public want
No you don't. You have to carry what your market wants. Sales of MS Office on the Mac have schown that "the public" wants it. But what does a Linux distro have to carry? Vim and Emacs.
It depends on your market…
> Now the choice is either coca cola or anything else. How will free market solve this problem?
It's called disruption. Examples of disruptors are Linux netbooks, Afri Cola, maybe Tesla if they succeed, and many others.
We can go more into depth with this discussion if you want.
Didn't blame anything on anything. I asked a question.
>Is this so? I would doubt that. Also, as an aside, are you talking about America? Here in Europe it's different…
I live in Europe and there is plenty of mindshare captured by these companies. Also soft drinks like these are not in the european culture, you can just take a look at relative market sizes.
> No you don't. You have to carry what your market wants.
Seriously? you are going to make a snide comment about my colloquial use of the term public instead of market? Real mature.
> It's called disruption. Examples of disruptors are Linux netbooks, Afri Cola, maybe Tesla if they succeed, and many others.
All of these things you have listed have existed for decades and barely hold 10% of their respective market. And please don't give the example of linux. Linux cannot be compared with other products which don't get free programming contributions and community support. Linux is nothing like its competitors.
2. Was the matter resolved to the satisfaction of the union? Were the culprits or the people responsible acknowledged by the company to stand trial? Did the company compensate the families of those killed?
3. How are employment conditions in Coca-Cola today? In Columbia and elsewhere in the world?
If (2) and (3) had satisfactory answers, I promise I'd drop the matter from here on out and stick to (1).
Assuming you're in the US - at least try one of these regional drinks (simple search here - I'm no expert):
If the board has a meeting and decides to murder someone, that's a problem. If some random employee decides to murder someone, it's probably not the company's fault.
2. I suspect most regional soft drink makers don't kill people. So, let's buy their stuff.
3. Of course the board won't take that decision. That's what unofficial fixer positions at contractors are for. Or - the decision is taken independently by a Barney-Stinson-type manager:
"Provide Legal Exculpation and Sign Everything"