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Here's some books

https://en.wikipedia.org/wiki/Crossing_the_Chasm

https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma

https://www.davidow.com/books/marketing-high-technology/

https://www.amazon.com/Four-Steps-Epiphany-Steve-Blank/dp/09...

Each of those books are projects (the order I put them in is more or less recommended) ... that's probably a couple months of careful study.

If you want to intersperse it with light reading, the following non-fiction novels are really good examples of the principles in practice (in not always obvious ways):

https://en.wikipedia.org/wiki/Masters_of_Doom

https://en.wikipedia.org/wiki/The_Soul_of_a_New_Machine

You can get used copies on ebay for about $3 each.

Thoughtfully engaging with the material is likely worth 1,000 times that.

Also the commonly cited Reid Hoffman, Seth Godin and Peter Thiel books I think are mostly a waste of time. Al Ries is ok (and quick) and Jim Collins is good if you're trying to turn around a 5,000 person company, but oh, if only I was so lucky.

Anyway, if you want to come back after reading those, I can give additional recommendations




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