"What's more, he envisioned a network of thousands of websites all automated by software linking keywords to pages filled with ads, returning millions in cash in the process.
By 2005 that was exactly what was happening. Nye crafted a maze of Internet sites that included tens of thousands of Web pages and bought up even more keywords from Google. By connecting the keywords and the websites, Geosign was indeed generating more than $100 million in annual revenue and was extremely profitable."
Well, no sympathy there.
I liked this quote though:
"There's a tendency in the press to make everyone either a dog or a god. The truth is most people are somewhere in between. Tim is no different. He has shortcomings, but he's also a highly creative guy."
And yet I get the idea that we're supposed to be sorry for them because they're just a poor canadian company unfairly crushed by the american giant.
I especially like the use of the euphemism "search arbitrage" to describe their business model. :)
You could say the same about "direct to advertiser PPC" - people who use adwords to bid on keywords, then drive the traffic straight to other affiliate programs, and skim off the profit. Yes, on the one hand they are parasites, but on the other, they are doing keyword research, generating more sales for the merchants, etc. They are value adding.
Granted though, search arbitrage is not in the same boat, and doesn't really benefit anyone.
But what really irked me about the article was the pseudo-nationalist tone. "Who cares if they were parasites? Those were canadian parasites that Google killed!"
I agree it was written a bit like you say though.