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I’m annoyed by pile on culture and hate when a company goes from darling to demon. But as distasteful as I find that element of our society, I don’t think this is an example of pile on culture. Rather, I think that in this case, Zoom is using a false message with real life implications.

If you have a level of technical sophistication, you can see the shades of grey in all security. So maybe this usage of E2E can be overlooked in HIPAA or other threat contexts. But a wider array of people, including senior decision makers in sensitive organizations believe that E2E means ‘gooder’. :)

When I look at it through this lens, I’m not comfortable with the implications of their marketing message. I’m not sure this makes Zoom a demon, but I definitely trust them less as a result. Is that reasonable or am I overreacting to something? If I am, I would love to know where I’m wrong!




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