But I feel pretty confident that there’s going to be a whiplash change in public perception over the next month, as a large percentage of the population comes to know Covid-19 as the thing that killed friends or members of their families.
So if you (the reader, this isn’t necessarily aimed at GP) are considering naming something after Covid-19, Corona(virus) or the word “pandemic”: I understand where you’re coming from, but I’d advise you to think twice. You really don’t want your brand to remind someone of the month they spent tending to a loved one with fluid in their lungs.
In addition, my father is in his late 60s, has lupus, and recently finished cancer treatment. My mom has an “essential” job so there’s a risk of transmission from her.
In short, everyone please be aware of how this is affecting people. Don’t complain if you’re still getting your paycheck. It’s fine to make jokes, but for god’s sake if someone is talking to you about how it’s going to make life hard for them don’t say “yeah, it’s going to be hard on everyone.”
Further evidence: Coronavirus jokes have not become taboo in China.