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Probably because it was in disparate places and it seemed unlikely that someone would, or even could, aggregate and correlate it all with enough accuracy to not be junk.

There is a difference, or at least there conceptually was, between posting your life story and all of your thoughts on your central LinkedIn profile, versus having two dozen different "blogs" of sorts over the years, Steam accounts, Facebook, MySpace, Flickr, usenet groups that come and go and we think of as ethereal. When you see all of that stuff pulled together it could be deeply unsettling.

Of course that was foolish -- eventually networking, storage, and computation would allow for everything to be ingested, and facial identification would greatly assist in pulling it together -- but it seemed dystopian at the time.

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