Gyms are forced to close, and are losing money in the process. As a consumer, I can sympathize with the situation. Netflix is having issues because they are thriving, not because they're having a hard time.
Therefore: Although the Netflix cut was triggered by the EU, it might actually have been a successful lobbying action by the ISPs.
Right now politicians don't want me to enjoy the perfect weather outside but instead to stay indoor and play online games or program something. Both I'm less likely to do if my neighbors clog my internet by watching ultra hd streams, apparently.
Don't think "the market will solve it" is best approach right now.
I think people should be given the option to make an informed decision. This feels like purposefully designing a choice architecture such that there's an assymetric information flow that can be taken advantage of to serve one's own need as a company. That's unethical IMO; not unlike a shady 20th century used car dealer.
Especially for local brick&mortar businesses I do not understand the, in this context, egocentrical "why should I pay you for something I cannot use" mentality.
Nobody here asked for this crisis and we should all support each other as much as possible. People lives are already being destroyed by the necessary measures taken.