I'm pretty sure this text is read by a real human in the end. Each cancellation likely represents a pretty significant loss of recurring revenue on average.
Clarification: This was a total BS move. A French EU politician yesterday tweeted a random idea, with no support (or even any request) from any network provider. They all seem to be saying traffic is slightly higher than usual, but they're coping.
Then Netflix just randomly decides to do this, to everyone in Europe. To me this was the straw that broke the camel's back. Goodbye, Netflix.