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Also, in 1998 if you had a budget of a few million you didn't need to think about commodity hardware, so you called sun and blew some cash. Investors wouldn't take you seriously if you had a ramen profitable bare bones 2011 style operation!

Web was a capital intensive business then. Now you can do a web startup for less cost than a hotdog stand. Seriously, one year of hosting costs on the order of a business license. By 2000 costs had dropped dramatically.

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