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The App Store does have the potential to drive a massive amount new business for an app like Readability. Apple believes they should be paid for that publishing and marketing service and it's hard to argue about that, particularly when comparing to the relative poor performance of other "app stores."

If the App Store fails to bring these developers new business then it doesn't cost the developers anything. If the App Store does bring them new business then it's up to the developers to weigh the cost of the App Store vs. the new business it brings.

Is 30% the right price? Ultimately the market will decide that, because if there's one thing this industry doesn't lack, it's competition.

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