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Fair point. I think it comes down to the potential loophole that could be exploited whereby an app is offered for free but the full version can only be activated by clicking a link and following a separate payment flow that deprives Apple of 30%. This could also pose a long term usability problem.

App Store reviewers can and should be able to tell the discriminate between an app like the one you're describing, and say Evernote of Flickr which are perfectly usable without a paid subscription.

What about Netflix?

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