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This doesn't seem any more ridiculous than companies setting a higher price and then always having the item on sale. I think JCPenny famously tried simply lowering their prices and sales went down. I guarantee if you ask the average person "would you rather companies cut the BS and just lower their prices rather than have items on sale in perpetuity" they would of course say lower the prices. But as the anecdote would demonstrate, that isn't how things actually play out.

The point is, when it comes to consumer behavior, I don't think anyone has a clue what to expect. It would not surprise one bit if vacuum companies make louder vacuums because the consumer thinks it works better.




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