Personally I would phrase it more cynically - the brand is fundamentally a lie even in a magical no counterfeiting world. It had a purpose once as an "index" once but it hasn't been that way for a while.
Essentially all a Brand says is that they got money for it. It how it was made or that they won't decide to cut corners for their next quarterly earnings no matter how many years it was good.
In practice given how often the "counterfeits" are made in the same factory by the same workers with materials from the same supplier the money going there is no guarantee of either product quality or righteousness.
Trying to use brand for delegating quality control is doomed to failure in the real world.
I suspect the better approach towards product identification would be going by verifiable specifications like manufacturers and doing both shopping and any enforcement based upon that. It would be hard as hell to transition society towards that as a norm though with marketer saturation, time investment, and every manufacturer having a financial incentive to try to decommoditize themselves to improve yields and protect themselves from competition.
Essentially all a Brand says is that they got money for it. It how it was made or that they won't decide to cut corners for their next quarterly earnings no matter how many years it was good.
In practice given how often the "counterfeits" are made in the same factory by the same workers with materials from the same supplier the money going there is no guarantee of either product quality or righteousness.
Trying to use brand for delegating quality control is doomed to failure in the real world.
I suspect the better approach towards product identification would be going by verifiable specifications like manufacturers and doing both shopping and any enforcement based upon that. It would be hard as hell to transition society towards that as a norm though with marketer saturation, time investment, and every manufacturer having a financial incentive to try to decommoditize themselves to improve yields and protect themselves from competition.