But in the last few years due to Jio revolution, people from tier 3 cities and villages and getting connected to the internet for the first time. So companies wanting to capture these markets have to put extra effort into their products. Aside from language preferences, this section sees products in a different manner. Like Tiktok and Youtube have very different "popular" videos here.
On pricing, the incumbents really needed a jolt with their terrible pricing. But I think Jio went a little too far. It achieved all that it has by excessive and extended predatory pricing, primarily because it had access to unprecedented amounts of cash (from Ambani/Reliance) that the other providers do not. Vodafone-Idea and Airtel (the other major providers) have both suffered massive losses, the former has defaulted on their loans, and the stock has fallen to all time lows, and the firm itself is looking to exit the market - which is even worse as this could lead to a duopoly.
As for the access, I am not sure if India is ready to deal with unchecked free flow of information, considering how much of our population is prey to false propaganda and fake news. Whatsapp has already causes enough harm with the mindless sharing of unchecked/unverified news. With recent reports  of the ruling political party (BJP) resorting to distribution of deep fakes using dedicated IT cells to push a false narrative, the situation doesn't look comforting.
 - https://www.technologyreview.com/f/615247/an-indian-politici...
And Jio is the bad guy for going up against the incumbents with a risky, but smart strategy of investing in the latest technology.
The reality is that there was no other way to match the incumbents except by growing the customer base quickly - as all other competitors have found. As a consumer i am very happy Jio did what it did, and I bet that no matter what happens, I will never pay as much for data as i was paying before Jio came.
Fellow Indian, 100% agreed. Most of people who told me Wikipedia was unreliable now trust random WhatsApp forward messages.
I'm not indian, but a very similar pattern of a sudden explosion in internet access happened in Morocco, where I'm from. Morocco has a relatively large population of uneducated or barely educated young people that are super active on the internet and to be honest, the results are just horrible. Especially since majority of them are unemployed (which isn't their fault, the job market there is just horrible) and have nothing else to do anyways. And what happened to the two danish girls murdered there imo is directly related to that mix of totally ignorant people with total access to information they can barely process that end up radicalized
Meanwhile, the Indian government thinks it can order ISPs to shut down Internet services in wide geographic regions for long periods of time:
Government attempts at censorship are constant and ongoing: https://en.wikipedia.org/wiki/Internet_censorship_in_India
Doesn't exactly seem like a bastion of Internet freedom to me.
I hope there are other frontiers than states & governments infringing & clawing nastily at the Declaration of Independence of Cyberspace, but it sure seems like that's going to be one of the biggest anti-developments splashes for quite a while.
And India seems absolutely to be a vanguard force in fighting heavily against freedom & user rights.
There are ~550M internet users in India (2019), that leaves out ~750 million unconnected users. 150M less than 0.9B.
There are other factual errors as well. Real sloppy journalism.
What's up with the downvotes? The journalist hasn't done the math and has blown up the numbers to increase the significance of the article. This is a real pervasive problem.