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An extra reason for being famous (could be included in #2 of the above list) is to amplify your positive impact in the world. E.g. if Bezos wasn't famous i'd probably never learned about his business strategies (costumer first, risk taking & innovating, etc). IMO this is the best reason for being famous.

What is so special about customer first? I work for a small unknown company, my product managers and support team do “customer first”, I doubt any of them are reading Bezos biography or philosophy. This is just common sense and being nice to customers, that’s all.

I hope people don’t learn his “work employees to death” and related philosophy ...

Bezos possibly does not want all consumers to know his name or he would have named Amazon "bezos" much like "ford". --bezos fan

Bezos named it Amazon so it would appear high in alphabetical order. In pre-search engine world of 1994 it was a big deal. New sites would be found by consumers through site directories.

Ford motors. It was still a descriptive name.

“Bezos everything store?” Harder to start. Amazon allowed flexibility. Can’t infer from choice.

Interesting tangential fact: Ford Motor Company was not Henry Ford's first automotive company. He previously started the (less descriptive) Henry Ford Company (his second automotive venture) which was bought and turned into the Cadillac brand.[1] Cadillac would eventually become General Motors.

Combine that with the split between the Dodge brother investors, and all the Detroit "Big Three" manufacturers can be traced to Henry Ford. [2]

[1] https://en.wikipedia.org/wiki/Henry_Ford_Company

[2] https://en.wikipedia.org/wiki/Dodge_v._Ford_Motor_Co.

Bezos Books! Sounds good to me.

You’re joking, right?

It’s a great name for a bookstore. But you’d have to change it once it grew. And you’d retain the book brand longer than amazon did.

The Ford motors name worked for generations because Ford stayed in motors.

Yep. This seems like the obvious one to me.

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