I hope people don’t learn his “work employees to death” and related philosophy ...
“Bezos everything store?” Harder to start. Amazon allowed flexibility. Can’t infer from choice.
Combine that with the split between the Dodge brother investors, and all the Detroit "Big Three" manufacturers can be traced to Henry Ford. 
It’s a great name for a bookstore. But you’d have to change it once it grew. And you’d retain the book brand longer than amazon did.
The Ford motors name worked for generations because Ford stayed in motors.