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For one, if you’re any sort of “thinker” (i.e. an economist, philosopher, writer, etc.) that wants to spread your ideas, fame goes a lot further than money. Sure, you can buy a marketing budget and people to spread your message, but that has its limitations.

The Bloomberg candidacy will be an interesting test of this- he is emphatically not a charismatic personality, I’m curious to see how far his unlimited budget will carry him.

I'm still not convinced he's doing it to win - if he gets a few delegates he can then legitimately dump a load of money into whoever wins - if it's Bernie he's going to need it because it could end up being a referendum on socialism rather than trump and the economy is doing fairly well

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