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It seemed to me that they went back to the original application and pivoted. They didn't go back a build the same people to people proximity app. They built the people to environment proximity app which let them know about things going on in their environment (example from website : the Bart train is not running for the next two hours).

So, I don't think they gave up something successful to pursue something less successful. Rather, they decided to continue to work on something about which they are passionate.

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