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Right now event organizers hire someone to print out badges ahead of time and hand them out at the door. Having your badge printed right there saves time, table space, waste from no-shows, makes it harder to gate crash (there's a scene in Up in the Air where Clooney's character just picks up someone else's name badge from the table).

Don't underestimate the psychological factor of having something printed right there with the personalized (you typed it) name.

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