At first, it was only for developers, actionable metrics were: number of red CI jobs, distribution of build times (especially 90th, 99th percentiles), number of open pull requests.
Now each team has their own dashboard. E.g support team shows a graph of open/assigned/outstanding tickets, with SLA breaches highlighted. Sales team shows a sum up of data anomalies in their CRM (missing data, inconsistent states).
The rationale is that anything that shows up in red needs immediate action from a human being to avoid blocking the team, and we strive for the right balance between always green and always red (which are both useless states).
Now each team has their own dashboard. E.g support team shows a graph of open/assigned/outstanding tickets, with SLA breaches highlighted. Sales team shows a sum up of data anomalies in their CRM (missing data, inconsistent states).
The rationale is that anything that shows up in red needs immediate action from a human being to avoid blocking the team, and we strive for the right balance between always green and always red (which are both useless states).