The only reason the first one worked was because it was novel. Nobody is going to be talking about this one, therefore it won't get the views, therefore it won't be worth spending any money on.
There has been thousands of clones of Million Dollar Homepage, the only ones that were also able to make money were the ideas that evolved from this and made a 'new' idea.
You can even get a clone script for free, and there hasn't been any innovation on this idea with StartupsWall. If StartupsWall wants to succeed then it should innovate the idea.