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I thought most badges are simply printed from the event registration data and I would have certainly expected the events you listed to have had badges already upon arrival, so I'm curious as to why they didn't have the badges printed already. But it's certainly a great story of how something they developed in order to promote what they thought was their main product ended up becoming the main product.

A bunch of events were like that. We proved that our name badge system could verify tickets, print badges, and handle name errors and changes faster than someone using pre-made badges. It almost ran it self (one person could manage 3 kiosks at the bigger events). After the first run, it always proves its worth.

At TC Disrupt 2010, a very organized and well resourced event, I personally printed dozens of badges that didn't get printed from event pre-registration.

I was there doing the same. Amazed me. Sean is my name if we've met.

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