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Did you not see enough money in the event market to continue trying to build products in that space? View.io seems to be a bit of a departure from that.

Plus I could easily imagine a View.io-like app directed to event planners and attendees that leverages the badge printing service: an event-specific "mobile app that 'tells you what you need to know, wherever you are' could be useful for people networking (like their original business plan), visitors new to the conference city, or promotions of related events/services.

When you have to turn away interested, paying customers, it's time to increase your rates and leverage that relationship to sell them more products and services.

There are quite a few of these already. The biggest difference(and most useful) is the level of integration between the event management and registration software and the app.

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