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There are plenty of alternative solutions:

Piwik, GoatCounter, GoAccess, Open Web Analytics, clicky, Snowplow, Gauges, etc.

The correct solution is to self-host all analytics involving data that can be used to identify, track, or analyze individuals.




And none of these offer the ease of setup, ease of analysis, or ease of recognizing what actions to take that GA offers for $0 license and no hosting fees. These on the list are all admirable (esp. Snowplow) but all assume savvy users to be able to get things that are out-of-box with GA.




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