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When this topic comes up I like to remind people of the brilliant and under appreciated movie Roger Dodger. The main character in it is an advertising executive and he flat out said that his job is to convince people their lives sucked. First you have to convince someone their life sucks and then it is quite easy to convince them that the latest product will improve their lives.

This is the way advertising works.




Mad men is great, too; it's positioned right at the bellwether moment of market research and psychology taking over whimsy narratives in advertisement in the 1960s.




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