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I did some research into this a few months ago, and it turns out you're right.

If a company is serious about learning about its customers and how they use their products, then it invests in Adobe Analytics.

If a company is looking for something that's free, quick, and "good enough," then it goes with Google Analytics.

Just like if a company is serious about advertising, it hires a professional ad agency. If it's looking for something cheap and "good enough," it go with Google AdWords.






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