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You really hit the nail on the head there. It's so hard to give the right people the right information at the right time.

I like the idea of the newsletter. Do you focus mostly on achievements, or discuss 'ways of working' as well?

I'm really looking forward to the book, by the way.

Thank you!

The target audience for the newsletter was decided as "the busy exec". Not too much text, lots of gifs of functionality that we've built, etc.

There's some separate newsletters we do as well - there's a fortnightly "what's going on in the backend" one, curated by our infrastructure teams that's aimed at engineers.

Currently the general case newsletter goes to Engineering, Product, Product Design, and the exec group. We don't think it's quite good enough for the staff@ mailing list yet, but maybe we're just being over-cautious. It's really hard to get the balance right.

Gifs? Don’t low quality animations make it hard to read?

When they're embedded in a Google Doc, they're pretty good at getting the point across - then they can have a link to the app itself too.

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