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You can't optimise conversion if you remove the ability to track users. If you see 8 hits on page A and 4 on page B, is it that 4 people left or that the first 4 people visited the page twice before they moved to page B? You can't tell without the unique cookie.

That said, having a unique but anonymous cookie within a single site isn't the end of the world but Google only provide GA for free because it is useful for determining other things.






Like I said, I don't care about not tracking my users. In other words I'm fine tracking my users.



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