- Chrome is still shipping with 3rd party cookies turned on by default (Safari and Firefox have them off, by default)
- Chrome on mobile automatically shares your location with your default search engine i.e. Google
- Chrome sort of forces a login …which shares browser and user details history with Google
- Google redirects logins through the youtube.com domain to enable them to set a cookie for YouTube as well as Gmail or whatever, every time you login. Naughty stuff.
So the stated reason for the change doesn't appear to make sense, suggesting that something else is going on.
It amazes me that more people aren't calling Google out on this.
That's unsubstantiated and dilutes the discussion IMO. If you read the post, the proposal outlines a bunch of good reasons to stop supporting UA strings (feature detection, etc)
This doesn't get more true by just repeating it over and over. If you login to Google it'll show up in Chrome next to the address bar but it doesn't enable any syncing to Google servers. That's a different step and it requires opt-in. You can also use Chrome without logging in to any Google services.
I don't get why privacy advocates, who often have a point when talking about Google, have to rely on FUD.
Anyway, Google is a big company. Different teams have different priorities. Does the US government care about privacy? Depends - at the very least - whether you're the NSA or the FTC. Given the many signs in the past that parts of Google are willing to fight other parts of Google they disagree with, I think a better strategy for us as the community is to call the Chrome team out, specifically, on things under their control and otherwise not be excessive cynical about the fact that they along a hundred thousand other people work for Google, and some of those other people are bad.
(Automatic login to Google is a think I think we should call them out for, to be clear.)
This all-or-nothing mindset ends up harming privacy in practice.
That would be check mate for all other advertisers.
I'm just not sure whether it's good or bad that antitrust regulators won't notice before it's too late.
I'll take that benefit even if it tilts the advertising table in favor of Google. I don't care even a little about the overall health of the advertising/marketing industry.