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I wouldn't look at how GA implements things. But I'd look at what people are using GA to learn.

The four scenarios I listed above are important to understand when running the marketing side of a B2B SaaS company.

I don't care about the implementation details (other than they're straightforward). But I need to understand that info. And today there's no obvious choice other than GA. This surprises me.

Matomo is probably the only serious contender at the moment, as far as I know.

I agree that info is important, I just meant that the UI might turn out quite different from GA.

If you pay for additional plugins (or cloud version) that aren't open source, you may have this. The basic version is like the rest and ugly as hell.

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