Elevator pitch from `rational.markdown`
GoatCounter aims to give meaningful privacy-friendly web analytics for business purposes, while still staying usable for non-technical users to use on personal websites. The choices that currently exist are between freely hosted but with problematic privacy (Google Analytics), hosting your own complex software or paying $19/month (Matomo), or extremely simplistic "vanity statistics" (Fathom).
GoatCounter attempts to strike a good balance between various interests. Major features include a free hosted version so people can easily add analytics to their personal website, an easy to run hosted option, an intuitive user interface, and meaningful statistics that go beyond "vanity stats" but still respect your users' privacy.