2) Price is only a very small part of the adoption equation, people happily pay $80k for ICE pickup trucks for instance.
3) You didn't add this but I will - it's not clear the EV platform is the preferred alternative to the ICE for consumers yet, as evidenced by overall global vehicle sales.
2 reasons.
1) We have to do something about climate change. Doesn't mean we will, but more and more countries besides Norway will get serious about it.
2) At some point BEV's will be price competitive with ICE. The $40K Tesla Cybertruck is cheaper than a medium duty crew cab from legacy manufacturers.