Principal allows you to create engaging 1:1 presentations for your target customers. For example you can create business cases, analyses or just qualitative content personalized for your most strategic prospects.
At the core, think of Principal as Google sheet + zapier + Google slides + Tracking. You search datapoints on your accounts, load them in the provided Google Sheet and load up your presentation. The system will create many versions of the doc, individualized for each of your accounts. Getting started video here: https://www.youtube.com/watch?v=KSiFdy-36U4
The ideal use cases is b2b sales (especially to high-ticket enterprise customers), but it can also work well for other cases where you want to communicate individual value to your prospect. If you have any thoughts or feedback, I’d love to hear from you!