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Why "alienate"? Apple bothers me with their iCloud when I'm doing a bunch of unrelated things all the time but I'm not alienated. Google could show a sensible explanation (true or not) about how Apple's changes will cause their search quality to decline and could get users on their side.

If Google went nuclear as an answer to losing 99% of their revenue from iPhones/iPads/macbooks and blocked their users completely, I would personally switch to Android right away. Google's search results and maps are much more important to me than a polished UI and a high-end screen.






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