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What services are you thinking of? They charge for all the enterprise level stuff, and Google Cloud etc; but consumer facing every-day use services?

I can't see how charging for search would work, charging for Android, they already charge for handsets but it's easier for Apple because of a closed ecosystem, I doubt they could charge for Chrome, so I'm a bit confused.

They could charge for search gold edition with fewer ads and more sophisticated operators, or buy companies like LexisNexis or other subscription options.

Ads are an incredible cash cow and an amazing business, but there are all sorts of other ways to monetize that business.

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